Girl Scouts has a 'brand' new look!
Compare our old logo with the new logo:
Did you know?
The trefoil has been a brand element since 1912. The Profiles were added to the Girl Scout brand system in 1978. The shape of the Profiles and the trfoil are now in sync and available for use together as a graphic set.
Can you spot at least 5 differences between the two?
Answers:
- The green color has been changed up.
- Trefoil/profile has been moved from the left to the right and is slightly elevated.
- The font typeface is new.
- Font typeface is all lowercase instead of an upper- and lowercase combination.
- 'Girl Scouts' words have changed from green to black.
- Profile has an extended neck.
- Bangs have been added to the Profile.
- Added strength to the mouth and chin.
- Nose on the profile is shaped differently.
- The shape of the Profiles are designed to match the shape of the Girl Scout trefoil (pointed rather than rounded bottom).
- There is no registration mark.
Congratulations to the winners of our contest.
Each winner will receive a Girl Scout T-shirt from our all-new clothing collection.
- Adrienne - Mukwonago, WI
- Molly - Pewaukee, WI
- Amber - Milwaukee, WI
- Laura - Racine, WI
- Melissa - Milwaukee, WI