News > Blog > GSWISE Blog > October 2013 > Great things happen when the Girl Scouts CEO comes to Milwaukee

Great things happen when the Girl Scouts CEO comes to Milwaukee

The keynote address at last Friday’s LeaderSHIFT 2013 by Anna Maria Chávez, CEO, Girl Scouts of the USA was passionate, funny, engaging and inspiring – everything we expect from the leader of our national organization. We were honored by her presence at our inaugural LeaderSHIFT event, and so pleased to share her message and energy with everyone who attended. 

Like many great leaders, Ms. Chávez is a true catalyst. With her visit and collaboration with our regional organization, great things are happening in our community:
  • The spotlight shines brighter on the need for change. Ms. Chávez focused attention on the need to create a balanced leadership structure across the U.S. as well as the path for getting there: Investing in girls. Her message was covered in The Business Journal and the Milwaukee Journal Sentinel. You can also look back at the #LeaderSHIFT buzz on Twitter from before and after the event.
  • Girl Scouts of WI Southeast (GSWISE) is seen as part of the solution. Our region's CEO Christy Brown highlighted the transformational leadership experience GSWISE provides to 1 of every 5 girls in metro Milwaukee. We are investing in girls, teaching them to become tomorrow’s leaders.
  • 250 Milwaukee business and community leaders had a memorable experience at the LeaderSHIFT event. At what we expect will become a tradition, our guests learned much more about what we do. Yes, GSWISE is about cookies, but we are also about a deep commitment to relevant programming for girls that is based on research and recognized expertise. We are about helping girls develop the skills and confidence to grow, advance and lead in today’s world.  In one generation of girls we intend to create balanced leadership in this country.


And the beat goes on…

After Friday’s breakfast event, Christy Brown and 25 other CEOs from Girl Scout councils around the Midwest participated in a planning session with Ms. Chávez to advance the GSUSA strategic plan. Nationally, regionally and locally we are collaborating on initiatives that will engage and benefit our 2.4 million Girl Scouts, our volunteers and our alumnae. And, we are looking forward to the December release of our latest research report, “State of Girls: Unfinished Business.”

Keep the conversation going! Sign up to receive the State of Girls Executive Summary in December by emailing girlscouts@gswise.org with the State in the subject line. 

- Tracy Wayson
Chief Development and Brand Officer at Girl Scouts of Wisconsin Southeast


Posted: 10/28/2013 1:51:11 PM by Lauren Sieben | with 0 comments
Filed under: Anna Maria Chávez, CEO, Girl Scouts, LeaderSHIFT, leadership, Milwaukee
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