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Girl Scout Cookie Season Launches with New Packaging

Girl Scouts of Wisconsin Southeast has launched the 2020 Girl Scout Cookie season, when Girl Scouts across the area become entrepreneurs as they earn money to power their own leadership opportunities and adventures. This season, Girl Scouts is announcing a sweet new way to celebrate young female leaders: refreshed packaging reflecting the amazing experiences cookie earnings make possible for girls.

The Girl Scout Cookie Program® teaches girls about entrepreneurship as they have fun learning essential skills like money management, public speaking, and decision making, which set them up for a lifetime of success. Nine in ten Girl Scouts say the cookie program has built their entrepreneurship skills and their interest in pursuing entrepreneurship as a career path—so every cookie purchase is an investment in the world-changing business leaders of tomorrow. What’s more, each and every purchase stays local to power amazing experiences and leadership opportunities for girls right here in southeastern Wisconsin.

Girl Scouts’ refreshed cookie packaging (with the same great taste!) continues to emphasize what the cookie program is all about, and the updated images feature current Girl Scouts taking part in a diverse range of experiences available to members—from adventure-packed camping and canoeing, to exploring space science and designing robots, to taking action to improve their communities. Every purchase of Girl Scout Cookies makes experiences like these possible for girls in your local community.

This year’s cookie lineup includes classics such as the Thin Mints®, Caramel deLites®, and Peanut Butter Patties® varieties, as well as newer favorites like Lemonades®, which are savory slices of shortbread with lemon-flavored icing.

“We want to thank everyone who purchases Girl Scout Cookies this season. You’re getting so much more than cookies, you’re making an investment in girls. The important business and financial literacy skills girls learn through the program will serve them their entire lives. Your support also powers incredible opportunities for girls including camp, travel, and community service projects,” says Christy Brown, Chief Executive Officer of Girl Scouts of Wisconsin Southeast.

Today is the first day Girl Scouts are taking orders. They will begin selling directly to the public in locations such as grocery stores beginning February 21. To find the “Cookie Booth” nearest you, visit or use the official Girl Scout Cookie Finder app, free on iOS and Android devices.