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Girl Scout Cookie Season Kicks Off February 1 in Southeast Wisconsin, Bringing Joy During Challenging Times


Girl Scout entrepreneurs selling cookies in safe, creative, and socially distant ways, including through a first-ever delivery services collaboration with Grubhub

MILWAUKEE—January 12, 2021—Today, Girl Scouts of Wisconsin Southeast (GSWISE) announced the local 2021 Girl Scout Cookie season will begin February 1. Even in light of the COVID-19 pandemic, girls are adapting their sales methods to share the joy of Girl Scout Cookies through the largest girl-led entrepreneurship program—including taking contact-free delivery orders through a new national collaboration with Grubhub. Additionally, GSUSA is making online cookie ordering available nationwide on February 1 so consumers who don’t know a Girl Scout can still purchase cookies from a local troop for direct shipment to their homes or donation to local organizations.

“We are proud of the out-of-the-box and entrepreneurial approach the girls are taking to sell cookies safely, socially distant, and contact-free, to keep themselves and their customers safe,” said Christy Brown, chief executive officer of GSWISE. “Their creative thinking will help bring smiles to our communities during this challenging time.”

New this season, GSWISE is participating in a national collaboration with food ordering and delivery platform Grubhub so girls have an additional way to facilitate contact-free cookie orders. Consumers in the 53214 and 53140 zip codes can order Girl Scout Cookies for delivery on Grubhub.com or the Grubhub app during the first three weekends in March. A hands-on experience in managing e-commerce, local Girl Scouts will track and fulfill orders, manage inventory, and more, all using Grubhub’s technology. As always, the proceeds benefit the troop and council while providing another innovative way to safely run the cookie program virtually. GSUSA is grateful to Grubhub for waiving all fees for the organization to make this new delivery option feasible for sales without reducing troops’ and councils’ proceeds.

Additionally, the new Toast-Yay! cookie, a French toast–inspired cookie dipped in delicious icing and full of flavor in every bite, gives consumers a new way to celebrate moments of joy alongside other favorites, like Thin Mints® and Caramel deLites®. And though social distancing measures may keep families and friends apart, cookie customers can share joy and stay connected this season through a gift-box option that ships directly to others via the Digital Cookie platform.

Girl Scout Cookie season in southeast Wisconsin is from February 1 through March 21. Consumers can support Girl Scouts by purchasing cookies in a few different ways:

  • If you know a registered Girl Scout, reach out to her to find out how she’s selling cookies in ways that meet local and state safety protocols.
  • Beginning February 1 enter your zip code into the Girl Scout Cookie Finder at www.girlscoutcookies.org to purchase from a local Girl Scout troop online for shipment to your door or to donate cookies to first responders and local causes.
  • Text COOKIES to 59618 (message and data rates may apply. Text STOPGS to STOP, HELPGS for help), or use the official Girl Scout Cookie Finder app for free on iOS or Android devices to find socially distant or contact-free cookie booths if they are available in your area.
  • Consumers in the 53214 and 53140 zip codes can visit www.grubhub.com/food/girl_scouts to order via contact-free delivery from Grubhub in southeast Wisconsin the first 3 weekends in March: March 6-7, 13-14, and 20-21.

The Girl Scout Cookie Program has long taught girls how to run a business through in-person booths, door-to-door activity, and the Digital Cookie® platform online, which GSUSA launched in 2014. When the COVID-19 pandemic hit in the middle of the 2020 season and girls were faced with the same challenges as other small businesses, girls in southeast Wisconsin quickly pivoted their sales methods. From running virtual cookie booths on social media to setting up drive-through locations to facilitating orders that ship directly to customers’ doors, girls as young as five years old are continuing to embrace their entrepreneurial spirits, stay connected to their communities, and have fun by participating in the cookie program. And, the proceeds from each and every purchase stay local with the troop and its council to power Girl Scouts’ essential leadership programming.