MILWAUKEE – (January 11, 2022) – On February 1, Girl Scouts of Wisconsin
Southeast will kick off the 2022 Girl Scout Cookie season in
southeastern Wisconsin, one of the most iconic activities Girl Scouts
engage in and largest girl-led business in the world. This year’s
cookie lineup includes the new Adventurefuls™ cookie, an indulgent
brownie-inspired cookie with caramel-flavored crème and a hint of sea
salt, and an incredible taste of adventure in every bite. By selling
Girl Scout cookies, Girl Scouts gain skills as they build their
business smarts, earn money for activities they choose, and prepare
for amazing adventures that last a lifetime. Community members can
purchase their favorite cookies to support Girl Scouts’ leadership and
entrepreneurial skills, as well as opportunities for girls to
participate in summer camp, travel, and community service
projects.
“Encouraging an interest in entrepreneurship builds curiosity, confidence, and problem-solving skills—qualities that prepare Girl Scouts for civic engagement and academic and career success that they can use the rest of their lives,” said Christy Brown, chief executive officer of Girl Scouts of Wisconsin Southeast. “When you purchase your favorite Girl Scout cookies, you are contributing to helping Girl Scouts learn the skills they need to succeed in life and make the world a better place.”
This season, Girl Scouts are again selling cookies in creative, socially distant, and contact-free ways to keep themselves and their customers safe during the ongoing COVID-19 pandemic. Many Girl Scouts will run outdoor drive-thru cookie booths that follow local, state, and CDC guidelines. Girl Scouts will also selling cookies via the SmartCookies online platform for direct shipment or local delivery.
To purchase Girl Scout Cookies this season (February 1 – March 31, 2022):
Every Girl Scout Cookie purchase fuels local Girl Scouts’ adventures throughout the year: exploring what interests them, discovering their passions, and acting on issues they care about. Whether they’re using their STEM skills to solve a problem, changing a law to help their community, having a courageous outdoor experience, or starting an innovative nonprofit, Girl Scouts build a better future for themselves and the world. And through the Girl Scout Cookie Program, which includes the opportunity to earn 13 new Cookie Business badges this year, girls get a taste of being entrepreneurs and learn important online and offline business skills that set them up for success in life.
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Girl Scouts of Wisconsin Southeast
Girl Scouts bring their dreams to life and work together to build a better world. Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges. Backed by trusted adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them. We are currently in the top 13 out of 111 councils nationally in overall girl market share, serving approximately 10,650 girls in grades K5-12, and 5,200 adults who believe in our mission of building girls of courage, confidence, and character, who make the world a better place. With programs in Kenosha, Milwaukee, Ozaukee, Racine, Walworth, Washington, and Waukesha counties, we give every girl in our council the chance to reach her full leadership potential. To volunteer, reconnect, donate, or join, visit gswise.org, email customercare@gswise.org, or call 800-565-4475.