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Celebrate the Promise is our annual event where corporate and community leaders come together to honor and support the Girl Scout movement which began with the original G.I.R.L. (go-getter, innovator, risk-taker, leader)TM, Juliette Gordon Low, who believed in the power of every girl.

Celebrate the Promise 2020 event co-chairs Cecelia Gore, Executive Director of Brewers Community Foundation and Marc McAllister, CEO of Tucker Powersports are excited to announce that on Monday, September 14, Celebrate the Promise will open its virtual doors in anticipation of our largest audience ever - as we proudly welcome our more than 25,000 members, their families and our volunteers, donors Girl Scout alumnae, corporate and community leaders and members of our beloved southeastern Wisconsin communities service! The celebration will be streamed on all Girl Scout social media channels, premiering at 10:00 a.m. with additional showings at 2:00 p.m., 6:00 p.m., and 8:00 p.m. While tickets are not required to attend, donations are always welcome. 


This celebratory, interview-style event will be hosted by Alex Wehrley, local Girl Scout Alum, American actress/TV personality, and founder of EMPOWERISTA – a production and storytelling company highlighting female entrepreneurs. Along with celebrating four oustanding G.I.R.L. leaders within our community, you will hear from Girl Scouts of all ages on how the Girl Scout Leadership Experience has impacted their lives and how they are giving back to our community in return!

Girl Scout alumnae are leaders in business, government, and community activism, not to mention nearly every female astronaut to have flown in space! – so we know what can happen when you invest in a girl. But we need your help to ensure every girl in southeast Wisconsin, regardless of her family’s financial situation, has the chance to participate in our life-changing, Girl Scout Leadership Experience this year and beyond. 

How you can help girls Celebrate the Promise today:  

  • Make a donation today by visiting us at
  • Text CTP2020 to 76278 and make a gift today
  • Become a Promise Champion by starting your own peer-to-peer fundraising page in support of this year's event
  • And as always, follow us on social media and help spread the word about this exciting event!  
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Go-getter: Kamilah Williams-Kemp, Vice President of Northwestern Mutual

"Being a go-getter means being driven to succeed despite the obstacles, knowing that blazing a new trail makes way for many other women to achieve their dreams.”


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Innovator: Dr. Aoy Tomita-Mitchell, professor at the Medical College of Wisconsin Department of Surgery

“An innovator is someone who embraces learning new things and applying what they have learned to do things in creative new ways in order to solve problems.”


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Risk-taker: Elizabeth Rees, founder of Chasing Paper

"Being a Risk-taker means you are brave enough to walk your own path.”


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Leader: Gail Hanson, retired Chief Financial Officer of Aurora Health Care, Inc.

“Girl Scouting provided me with life skills and leadership opportunities at an early age which served as building blocks for the future.”


Thank you to our generous sponsors!

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Contact Ashley Hatley Caruso, Chief Development and External Relations Officer, at 414-443-3903 or to invest in girls and change the world.

Enjoy a photo gallery of past events