Girl Scouts Media & Marketing Center

Represent the Girl Scout brand and Girl Scouts of Wisconsin Southeast in a unified and consistent way! Please utilize the below guidelines and resources below to do just that.

Please reach out with questions, needs for additional resources, or feedback at marketing@gswise.org.

Visual Branding

Name

Referencing Girl Scouts: The words "Scout," "Scouts," and "scouting" should never appear without the modifier "Girl," and each word should be capitalized. When mentioning our name in copy, use either "Girl Scouts" or "Girl Scouts of Wisconsin Southeast."

Abbreviating Girl Scouts of Wisconsin Southeast: Use the acronym GSWISE only after first referencing the full title Girl Scouts of Wisconsin Southeast and identifying the acronym in parentheses. [example: The headquarters for Girl Scouts of Wisconsin Southeast (GSWISE) is in Milwaukee.]

How to correctly use our name:

CORRECT BRANDING	INCORRECT BRANDING
Girl Scout/Girl Scouts/Girl Scouting	Scout, Scouts, Scouting
Girl Scouts of the USA	Girl Scouts of America
Girl Scouts of Wisconsin Southeast	The Girl Scouts of WISE, Girl Scouts of [City], Girl Scouts of [Service Unit], Girl Scouts of Southeastern Wisconsin
GSWISE/GSUSA	GS
Girl Scout Gold Award	Girl Scouts Gold Award
Girl Scout Cookie Program	Girl Scouts Cookie Program, Girl Scout Cookie Fundraiser/Business/Sale

Logo Usage toggle arrow

The GSWISE servicemark (logo) and/or Trefoil should appear on all flyers, letters, or products that communicate about Girl Scouts.

If Girl Scouts of Wisconsin Southeast's servicemark (logo) and/or the Trefoil are placed on distributed materials, the materials must get council approval. Please reach out to marketing@gswise.org and allow at least five days.

Servicemark Guidelines:

Make sure to leave white space around the servicemark and not crowd it.
Girl Scouts of the USA recommends to leave at least the same amount of white space around it as the "g."
Do not stretch or modify the servicemark in any way.

Download the Servicemark:

Trefoil Guidelines:

Don't shade or outline the trefoil.
Don't put text or images inside the trefoil.
Don't crop or rotate the trefoil.
The trefoil should have clear space (about the same size as the Trefoil you are using on all four sides).

Download the Trefoil:

Trefoil

Note: Our legacy marks, including the profile logo, are retired and are only used when communicating about Girl Scout history. Usage requires written approval from GSUSA.

Colors

All Girl Scout materials should utilize three main colors: black, white, and Girl Scouts Green.

Girl Scouts Green can be identified by: HEX number (#00b451), CMYK values (95/0/100/0), RGB values (0/180/81), or PMS number (354).

Additional colors are below.

Font

Girl Scouts, troops, and volunteers should use Palatino Linotype or Helvetica as a default for any resources they are creating.

Fonts can only be black or white.

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Ensure any public-facing material you create is branded only with Girl Scouts. If you are looking for special permissions to promote partnerships, please contact marketing@gswise.org.

Image Safety Guidelines toggle arrow

Use of photos or videos requires a signed photo release form for any Girl Scouts or adults pictured.

This release only provides permission for use directly related to Girl Scouts and should never be used to promote a business or political campaign.

Photo Releases:

Merchandise toggle arrow

Many troops, groups, and service units create their own t-shirts or merchandise for Girl Scouts to identify their troop number, commemorate events or accomplishments, or simply for fun! We applaud your enthusiasm and share your Girl Scout pride!

If you opt to use the council servicemark or Trefoil, your design must be approved by the council. Reach out to marketing@gswise.org and allow at least five days.

Note: Copying a design from an existing product in the Girl Scout Shop is prohibited. Be original and be respectful.

Recruitment Resources

Hosting a Girl Scout recruitment event is a great way to help new Girl Scouts and families join the fun, and we have the tools you need to make your event a success. Whether you’re opening a service unit event up to new girls, increasing visibility at a school or community event, or hosting a Girl Scout information meeting, we have materials ready for you.

Print Assets toggle arrow

Use these flyers, invites, and more to share more about Girl Scouts and invite other families and volunteers to your meetings to learn about Girl Scouting!

Ready-to-Print Flyers

Girl Scout Experience Box (Postcard) (PDF)
Be a Volunteer (PDF)

Customizable Event Flyers

Discover What's Within Flyer (PDF)

Girl Scout Information

How to Register (PDF)
What Daisies Do (PDF)
Benefits of Girl Scouting - Younger Girl (PDF)
Benefits of Girl Scouting - Older Girl (PDF)

Digital Assets toggle arrow

Social Media Images

Click to access the full-sized version of each image below, and share them on your social media! Include a link back to our website or tag us in your post!

If you are a Service Unit Leader, please reach out to marketing@gswise.org to receive access to Girl Scouts of Wisconsin Southeast's Canva team account. You will be able to access additional brand resources, including colors, fonts, and templates.

Need some inspiration for what you might write as your caption on social media? Here are some ideas and prompts:

She’s curious. She’s capable. She’s thriving. Confidence grows when girls are given the space to try. Discover her journey at Girl Scouts.
Her energy shines from within. Join a space where girls are celebrated for being uniquely themselves.
When her confidence grows, she glows! At Girl Scouts, she’s encouraged and supported to rise to her unstoppable potential and unlock the power within her.
Tell a story and share photos from your troop meetings or adventures!
Talk about your "why" - why YOU volunteer for Girl Scouts

Recruitment & PSA Videos toggle arrow

Additional Resources toggle arrow

Social Media

We look to our volunteers, members, and supporters to help GSWISE continually reach new people, and ask that you follow, like, share, and comment on our social media pages as much as possible. We hope to widen our reach and increase visibility through credible people who have Girl Scout knowledge and connections – like you!

GSWISE Social Media Channels toggle arrow

We encourage you to follow and engage with us on social media.

Are you sharing your story on social media? Tag us by using @GirlScoutsWISE!

Social Media Guidelines toggle arrow

We ask that all members of our community actively engaging on social media review and comply with these guidelines, which help us carry out the Girl Scout Promise and Law on digital platforms.

General Best Practices

Think twice before hitting publish. What you say on the internet is permanent, even if you delete it. Make sure that you will not regret what you post.
Do not share your personal contact information including full name, address, contact info, troop details, etc. (or anyone’s personal information, including girl and volunteer members).
Be nice. People tend to be on the bold side when they are hiding behind a screen, please don’t join them.
Be aware of spammers. It’s no longer obvious when you are being contacted by a spammer, so be aware of whether your conversations are taking a turn. Always report them if you think they have ill intentions.
Be respectful of others.
All social media channels are monitored on a daily basis. Posts/comments that do not abide by the rules/guidelines are subject to removal.
Do not use the last names of minors on social media.
Speak for yourself – your opinions may not always be the same as the council’s, and that’s fine. Just make sure your presence on social media is in the first person – lots of “I,” and not so much “we.” If you are going to post something that could be considered political, please note in your post that those are your opinions, not the Girl Scouts.
When acting as a Girl Scout representative of any kind, you may not engage in certain electoral activities.
Respect copyright and fair use. Don't use other people's content without asking and giving them credit.
Do not claim any pages or groups with "Girl Scouts of Wisconsin Southeast" or "GSWISE" in the name.

Image Safety toggle arrow

Review the Image Safety Guidelines above.

When sharing photos on social media, confirm consent from parents. Do not post personal troop or girl information, including location, age, and full name.

Publicity / Telling Our Stories

Girl Scouts have many wow-worthy stories to share, and we want to tell them all in a way that helps us build community/public awareness and engagement with the overall Girl Scouts Movement. Please use these guidelines and resources for representing Girl Scouts – sharing your story with our Council, throughout your community, and with approved media.

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National and Council Press

GSUSA handles all national media outreach, and GSWISE reaches out to local TV, print, digital, and radio outlets in our region. The GSWISE MarComm team works on securing positive coverage of Girl Scouts all yeare long. The only way this happens is by members like you sharing their stories and/or joining our GSWISE Media Girls program!

Volunteer & Member Press

Before taking your Girl Scout or troop story directly to the press or helping council-wide recruitment or other campaign efforts, please review our resources and guidelines below, and then focus on your hyper-local neighborhood newspapers and radio shows broadcasting in your immediate area to avoid overlapping outreach. If you wish to contact or have been contacted by other media, please coordinate with marketing@gswise.org to avoid causing confusion for our media friends or duplicating efforts.

Steps to Pitching a Story to the Media:

Be brief and to the point! Editors/producers are busy people.
Be specific with times, dates, and details.
Tell the editor/producer why including your story would benefit their readers or viewers.
Include quality photos or videos. Include these as links - not attachments.
Spelling and grammar matters!
Respect privacy by only including minors' first name and last initial as a standard practice.
If a reporter agrees to a story, please reach out to marketing@gswise.org. The council provides support and media training for all spokespeople.

Highest Awards Media Outreach Resources:

Press Kit for Girl Scout Bronze, Silver, and Gold Awardees

Media Girls toggle arrow

Do you like telling stories? Are you interested in being a reporter, a journalist, a photographer, a videographer, a content creator, or a social media manager? If so, you're invited to join GSWISE's Media Girls Squad!

Open to Girl Scout Cadettes, Seniors, and Ambassadors, these Girl Scouts will be the official faces and voices of our council. Media Girls receive special, hands-on training from GSWISE and local industry experts on all forms of communications and media and will have the opportunity to share our stories with the Girl Scout community and the world. You'll get to learn so many new things, including how to use your voice to Take Action - and you'll get to show off your skills throughout the year!

Media Girls will have the chance to:

Interview with the media and attend press events
Speak about the Girl Scout experience at local events
Shoot photos and videos for GSWISE's social media pages
Explore interests in photography, design, writing, and videography

Applications open in mid-August 2025 for the next school year.

Sensitive Topics toggle arrow

If an emergency situation occurs, Girl Scouts and volunteers must follow our emergency procedures, which include making NO statement of ANY KIND to the media. Do NOT give out any names or information. Ask the media to contact the MarComm team at 800-565-4475.

Safety is important. We don't want members putting themselves in a dangerous or untenable situation. This is especially true if a person becomes agitated in a conversation. Please remove yourself and any Girl Scouts from the setting.

Share Your Story toggle arrow

Sharing a story from a Girl Scout, troop, and volunteer lens helps bring Girl Scouts to life! Share with us (and the world) how you’re experiencing Girl Scouts - whether you’re accomplishing an award, completing a service project, exploring the outdoors, or earning badges with your troop.

When you tell your Girl Scout story, GSWISE and GSUSA can amplify it in media outreach, publications, blogs, social media, etc. To submit your story, provide a few sentences of what it’s highlighting, at least one photo (unless submitting a video), and your contact information.

Recognize Your Volunteers!

Submit your volunteer award nominations by Nov. 15!

LEARN MORE