Represent the Girl Scout brand and Girl Scouts of Wisconsin Southeast in a unified and consistent way! Please utilize the below guidelines and resources below to do just that.
Please reach out with questions, needs for additional resources, or feedback at marketing@gswise.org.
Visual Branding
Name 
Logo Usage
Colors
All Girl Scout materials should utilize three main colors: black, white, and Girl Scouts Green.
Girl Scouts Green can be identified by: HEX number (#00b451), CMYK values (95/0/100/0), RGB values (0/180/81), or PMS number (354).
Additional colors are below.
Font
Co-Branding
Image Safety Guidelines
Merchandise
Recruitment Resources
Hosting a Girl Scout recruitment event is a great way to help new Girl Scouts and families join the fun, and we have the tools you need to make your event a success. Whether you’re opening a service unit event up to new girls, increasing visibility at a school or community event, or hosting a Girl Scout information meeting, we have materials ready for you.
Print Assets
Digital Assets
Social Media Images
Click to access the full-sized version of each image below, and share them on your social media! Include a link back to our website or tag us in your post!
If you are a Service Unit Leader, please reach out to marketing@gswise.org to receive access to Girl Scouts of Wisconsin Southeast's Canva team account. You will be able to access additional brand resources, including colors, fonts, and templates.
Need some inspiration for what you might write as your caption on social media? Here are some ideas and prompts:
- Watch her confidence bloom with every new badge, challenge, and adventure! Girl Scouts nurtures kindness, courage, and leadership. Learn more about joining!
- Girl Scouts makes every experience an adventure. Check out all the possibilities.
- She’s ready for her next adventure – and Girl Scouts is ready for her. Let the exploration begin!
- The best friendships are built on fun, discovery, and support. That’s what grows in Girl Scouts.
- They’re ready to take on the world, but they need YOU to lead the way! As a Girl Scout volunteer, your inspiration ignites their discoveries.
- What could be better than leading the next generation of leaders? We can’t do it without you! Learn more about volunteering with Girl Scouts.
- Forever friends. Big adventures. Learn more about Girl Scouts at this fun event!
- Campfires. Community service. Coding. Cookies. Adventure is everywhere when you’re a Girl Scout.
- Tell a story and share photos from your troop meetings or adventures!
- Talk about your "why" - why YOU volunteer for Girl Scouts
Recruitment & PSA Videos
Additional Resources
Social Media
We look to our volunteers, members, and supporters to help GSWISE continually reach new people, and ask that you follow, like, share, and comment on our social media pages as much as possible. We hope to widen our reach and increase visibility through credible people who have Girl Scout knowledge and connections – like you!
GSWISE Social Media Channels
Social Media Guidelines
Image Safety
Publicity / Telling Our Stories
Girl Scouts have many wow-worthy stories to share, and we want to tell them all in a way that helps us build community/public awareness and engagement with the overall Girl Scouts Movement. Please use these guidelines and resources for representing Girl Scouts – sharing your story with our Council, throughout your community, and with approved media.
Media Outreach
Media Girls
Sensitive Topics
Share Your Story
